Search Engine Optimisation (SEO)

SEO is the process of using organic tactics to rank high on search engines. It is a natural way of generating traffic to your website from the search engine results page. It doesn’t stop with just driving traffic to your website but it also has a part to play in converting these traffic into quality leads.

SEO is often grouped under three categories as listed below:

1) On-Page SEO

It is nothing but optimizing a web page to target a specific search query and rank high on search engines. It can be achieved by doing various activities like keyword research, content creation, and keyword optimization.

2) Off-Page SEO

It is carried out to build the reputation of a web page by linking it with other quality websites. By doing this you make search engines to trust the content on your website. This increases the reputation and reliability of your web page on search engines. This process of generating backlinks by connecting your webpage content with other quality websites is called link building.

3) Technical SEO

It is usually carried out to provide a great user experience. It is generally done by focusing on your site speed, mobile-friendliness, crawlability, site structure, and indexation.

Many have come to a misconception that SEO has become ineffective in the B2B space, but the reality is, more than 70% of B2B purchases begin their buying process with a generic search. Hence your SEO strategy should focus more on creating quality content, generating quality backlinks to reach a wider audience, and rank high on the search engines. Though SEO has become challenging day by day, it is still one of the best channels for B2B.